H&M enters the metaverse by launching its first virtual store

H&M, a widely popular clothing company founded in Sweden, has revealed its virtual store in the metaverse. It would provide customers with a three-dimensional shopping environment to let you buy clothes for your digital identity.

H&M is known for providing high-quality clothing at affordable costs environmentally friendly. It is the second-largest clothing brand globally after Zara and the first retail clothing store in the metaverse. It is collaborating with the CEEK to make this happen.

H&M's new Store in #Metaverse pic.twitter.com/o7yLYE9fBN

— Alvin Foo (@alvinfoo) December 10, 2021

The CEEK platform is built on the Ethereum blockchain, and CEEK City now offers a variety of immersive VR experiences, ranging from theatres and music halls to sports stadiums and bars. Purchases on the platform are made with the CEEK tokens. CEEK coins have a market cap of just over $700 million when fully diluted. The total quantity of CEEK coins is 744,176,729.25 coins, with a maximum supply of 1,000,000,000 coins.
Customers will travel through the store, select the items they want, and make a purchase. Consumers will be able to pay in CEEK currency for these items that can only be worn in a digital environment, but they will also be able to order them later from H&M's physical stores.