- GoDaddy partners with Ethereum Name Service (ENS) to connect traditional domain names with blockchain-based ENS names.
- The effort aims to simplify linking domains and ENS entries, requiring no additional fees or technical knowledge.
- Collaboration brings benefits of blockchain domains to over 20 million GoDaddy users.
The domain registrar giant GoDaddy has partnered with the Ethereum Name Service (ENS) to bridge the gap between traditional web addresses and the exciting world of blockchain domains. This collaboration makes owning a human-readable, blockchain-powered domain easier than ever, removing technical hurdles and hefty fees.
GoDaddy’s innovative smart contracts streamline the process, it helps to link existing domain to an ENS name with zero cost.
Linking traditional domains with ENS involved technical complexities and often incurred high gas fees. This collaboration tackles these barriers head-on.
GoDaddy will roll out new smart contracts specifically designed for cost-free DNS to ENS domain linking, streamlining the process and eliminating financial obstacles. This eliminates the need for technical expertise, opening up the power of blockchain domains to a wider audience.
Millions on Board
With over 20 million users, GoDaddy acts as a major bridge between the familiar Web2 and the burgeoning Web3 landscape. This partnership marks a significant step towards the mass adoption of blockchain domains.
By integrating ENS functionality, GoDaddy users gain access to the benefits of blockchain domains, like replacing confusing alphanumeric strings with user-friendly names like “yourname.eth”. Users control their domains, free from centralized authorities, and access the vast potential of Web3 applications and decentralized finance.
Beyond this Collaboration
ENS is actively pushing the boundaries. Their “.box” domain extension offers the familiarity of traditional domains while leveraging the power of ENS infrastructure. This collaboration paves the way for a more accessible and user-friendly Web3.