A new study reveals TikTok has become a major hub for cryptocurrency, with certain countries and crypto assets generating billions of views.
The analysis examined the top hashtags, locations, and coins discussed on TikTok’s burgeoning crypto community. It paints a picture of which parts of the crypto industry have gained the most traction on the video-sharing app.
Unsurprisingly, #crypto reigns supreme as the most popular hashtag with 30 billion views. But meme coin Dogecoin and blockchain Ripple also cracked the top hashtags, showing TikTok’s tendency to magnify trendy coins.
On the country front, TikTokers across Northern and Eastern Europe are driving much of the crypto curiosity. A whopping 14 European nations ranked among the top 15 countries by crypto hashtag views.
“The data confirms TikTok’s power to propel the discovery of new crypto projects,” noted analyst Carl Jones. “Coins that strike a chord with its viral video culture often see success.”
While the study highlights TikTok’s emerging status as a crypto trend amplifier, not all subsectors have flourished equally on the platform. Hashtags for Web3 and play-to-earn gaming have yet to gain comparable traction to larger topics like NFTs.
But for cryptos that catch fire on TikTok, the app provides a launchpad to dramatically expand their reach. As digital assets target mainstream adoption, TikTok’s hold over Gen Z and millennial users makes it a critical breeding ground for the next crypto breakout hit.